Dr. Frank Luntz may be the most widely recognized pollster in America. As a premier communications expert, Dr. Luntz is the coveted voice the political world turns to when it comes to understanding what people are thinking. Dr. Luntz is recognized globally for his political knowledge and his sought-after skill as a focus group leader.
Over the past 20 years, Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and, most notably, dial sessions in which respondents provide on-the-spot feedback to live events. A winner of the Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit, Luntz’s focus groups have become so influential that presidential candidate Barack Obama noted “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
More media outlets have turned to Frank Luntz for focus groups and consulting than to any other political pollster. The "Instant Response" focus group technique he pioneered has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS's award-winning Frontline. He also served as a consultant to the NBC hit show The West Wing.
His enthusiasm for the art and science of language creation has prompted him to write about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London, and The Washington Post. He is also the author of three New York Times bestsellers: Words That Work: It's Not What You Say, It's What People Hear, which offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. He is also the author of What Americans Really Want... Really: The Truth About Our Hopes, Dreams and Fears (2009) and Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (2011).
Luntz puts on a show for audiences, having worked with a spectrum of media outlets and supervised more than 400 surveys for political and corporate clients around the world. Using cutting-edge technology, he provides a mini-masterclass on data – always with his pulse on the electorate and the consumer.
