The inaugural Land Investment Expo was held in 2008. The goal was a simple one: to connect stakeholders in agriculture. From the very start, the Expo attracted farmland owners, financial leaders, and policymakers from Iowa and the Midwest. It was immediately recognized as one of agriculture's premier forums for networking and insights. Prominent institutional investors, national agricultural organizations, leading economists, and political leaders consider the Expo a critical venue to discuss the challenges and opportunities. With over a decade of success, the Land Investment Expo establishes the industry's tone for the year each January.
In 2019, Peoples Company formed a strategic alliance with The Land Report to cultivate a community for landowners to gather and receive critical insight. This partnership provides the industry with relevant topics and market awareness. Each year on the eve of the Expo, The Land Report unveils The Land Report 100, which features a comprehensive look at the nation's largest landowners.
In response to the COVID-19 pandemic, the 2021 Land Investment Expo was enhanced by a virtual option. Available through the event app, the virtual component not only increased attendance but expanded the Expo's reach to a global audience. This digital pivot is now a cornerstone of the Land Investment Expo, which proudly boasts more than 1,600 attendees.
